Backed That.

Anyone can write you a check and tell you to go get ‘em. We look for opportunities in the consumer market and take over every aspect of your business so you can watch it soar.

Built That.

We don’t deal in niche. The products we buy are in big industries with big potential, and our team knows how to take your great idea and develop a brilliant business around it.

Grew That.

We scale businesses from catalog to corporation. Our expertise is in growing and licensing products until they’re not only on everyone’s radar, but in everyone’s home.

Our brands are blazing their way forward.  
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Emergencies can happen anywhere. Hootie is a personal safety alarm for women that unleashes 130 decibels of distraction to fend off would-be assailants with the simple flick of a finger. Clippable, fashionable, and indestructible, Hootie is designed to draw attention. The Hootie is the ultimate companion on campus, on the trail, or on the town.

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Neck pain can strike anywhere, any time. Neck Hammock is a portable device that uses cervical traction to relieve headaches, release pinched nerves and improve posture. Founded by a physical therapist, Neck Hammock is endorsed by MMA champions and professional weight lifters, and has been featured in Mashable, Trendhunter, The Chive and more.

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Most people sit for nine hours a day. With BetterBack, they can spend that time sitting correctly and save thousands on doctor visits and potential procedures down the line. BetterBack gently guides the spine into proper posture instantly, no matter the seat. This product has been featured on Shark Tank and is a #1 bestseller on Amazon.